About Sic Itur

At Sic Itur, we believe clothing can be more than just what you wear — it can be a daily reminder of the values you live by. Founded in 2025 by Niklas Carlsson in the beautiful World Heritage town of Karlskrona, Sweden. We’re here to give you clothing that carries both timeless style and timeless wisdom—pieces that you can wear as daily reminders of your own values.

Our designs draw inspiration from the Stoic teachings of Marcus Aurelius and others, blending clean, modern aesthetics with messages of resilience, balance, and purpose. From our original Keep Calm & Amor Fati series to every piece in our collections, we aim to create apparel that feels good, looks good, and means something.

For us, fashion should be as thoughtful as it is stylish — a way to express not just who you are, but how you choose to live. That’s why each design is carefully crafted to reflect a philosophy of calm strength and purposeful living.

At Sic Itur, we are well aware that Stoicism is not about shopping or collecting material things. The philosophy itself is free for anyone to explore, and we encourage you to do so with or without our products. What we offer are not the teachings themselves, but reminders — pieces that can help keep wisdom close at hand, and spark meaningful conversations in your daily life.

Sic Itur is short for Sic Itur Ad Astra — a line from Virgil meaning “the way to the stars.” To us, it’s a reminder that living with purpose and calm is the surest path toward a life well lived.

Join us on this journey—not just to wear a message, but to live it. Together, we can keep Stoic wisdom alive in the modern world.